![]() Throwing in relevant callouts to pop culture or sneaking cliches into your captions can make your content feel fresh, interesting and (most importantly) relatable. “Here comes the sun,” for example, is a beloved Beetles song and a now-popular hashtag during the summer months. One thing that I’m sure you noticed about our premade Instagram captions listed above is that they many of them featured pop culture references or cliches. Hootsuite ran an Instagram caption experiment and found that captions between 400 and 705 characters long received more engagement than similar posts with captions that were 65 characters or less. Keep in mind that while you can keep things short and sweet, there’s plenty of evidence that using more than just 125 characters to add context or tell a story can go a long way. You can add up to 30 hashtags to each caption.Captions are truncated at 125 characters (that’s how many characters are displayed in the feed, “above the fold”).You have 2,200 characters in an Instagram caption (which is roughly around 400 words).Source: Misfits Market on Instagram Know your character limitĭo you know how long your Instagram caption can be and how long it should be? This brand starts the caption off with “Some of our favorite cozy fall recipes also happen to be the simplest.” Since around this time of the year (November), every home cook’s feed is full of elaborate turkey and pie recipes that take hours to make, this is appealing an easy dinner that’s perfect for the season? Who doesn’t love a simple recipe that can feed their family? Finding the right value prop and CTA comes down to knowing your audience and what they’ll respond to. Doing so will help get them to click “read more” and take the next steps outlined in your CTA (call to action). “Thumb-stopping” is what we’re going for.Ī big part of starting strong is placing your value proposition (if applicable) in the very beginning of your caption to grasp your audience’s attention. ![]() Instagram is full of content, which means your visuals and your captions need to be great to grab a user’s attention while they’re scrolling their feed. Whether you’re incorporating any of the ideas from above into your caption or you want to start from scratch, the following tips will all help you write stronger Instagram captions to increase engagement, build relationships and drive sales. But what about when you want to write your own captions? You’ve got 63 easy, broad-appeal Instagram captions listed above that can be adapted for so many different purposes. How to write the perfect Instagram caption
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